Client area
Data Protection & Privacy
This Privacy Policy describes the information we collect, how we use and disclose such information and the steps we take to protect such information. By visiting our site, or purchasing services from us, you accept the privacy practices described in this Privacy Policy.
Peak Retreats Ltd complies with the UK Data Protection Act 2018 and the UK GDPR (General Data Protection Regulations); we are registered data controllers under the UK Data Protection Act 2018. If you have any questions regarding your data, please email privacy@peakretreats.com
The information we collect:
When you communicate with us, you are voluntarily giving us information that we collect and may process. We also use various technologies including Cookies to collect and store information when you visit our website.
Our legal basis for processing your personal information is as follows:
Either, we have obtained your consent to do so (or, the consent of a parent or guardian in the case of a child)
Or, we need to process your data for the fulfillment of the contract, which you have entered into with us. Please note if you choose not to provide any information requested, this may limit our ability to fulfill our contract with you.
Or, we are processing your data as you are an existing client (or have been in touch with us about a holiday in the past). This is known as legitimate interest.
Peak Retreats Ltd trades under the names Peak Retreats and The Ski Collection. By giving us your information and your consent to use it, you consent to be contacted by either brand.
You're in control:
You have the right to request a copy of the personal information we hold about you and if you believe that any of the information that we have about you is incorrect then we can rectify this. If this is the case or if you wish to see the data we hold on you, please email privacy@peakretreats.com or contact us in writing. We will comply within 30 days of receipt of your communication requesting access or amends.
You have the ability to opt-out or update how you receive marketing communication from us by clicking the 'Update Preferences' or 'Unsubscribe' link in any of the marketing emails we send you. You can also withdraw your consent to us using your personal information. In order to withdraw your consent, please email privacy@peakretreats.com or contact us in writing.
You can also ask to be 'forgotten' and we will remove your personal information completely from all our systems (where there is no legal obligation to retain it) and we will not communicate with you further. If you would like us to 'forget' you, please email privacy@peakretreats.com or contact us in writing.
You have the right to move, copy or transfer the personal data that we hold on you from one IT environment to another. In order to exercise this right, please email privacy@peakretreats.com or contact us in writing.
How we use and disclose the information collected:
We use the information we collect so we can provide, maintain and improve our services as well as better understand our clients' requirements. We also use this information to offer you tailored content - for example giving you relevant content and offers in emails or to keep you informed of any relevant information relating to your booking. We use information collected from cookies and other technologies to improve your user experience and show you tailored ads. Please note that even if you opt-out of receiving marketing communications from us, including customised online advertising, you may still see generic online advertising from us.
We do not disclose information to companies or organisations outside of Peak Retreats Ltd unless we have your consent to do so, we are obliged to for legal reasons or we need to do so for the fulfillment of our contract with you i.e. to enable your holiday booking to be dealt with efficiently. For example, we need to disclose personal information to third party suppliers that would provide a service to you including but not limited to Eurotunnel LeShuttle, other transport providers, ski equipment hire providers, accommodation providers and ski school providers; this may include any sensitive information that you give us, such as details of disabilities or dietary requirements. We also process data through third party companies who supply our CRM platform, online advertising (e.g. Facebook, Google Adwords and Bing) and sales management platforms, our payment processing system, and those who conduct postal mailings on our behalf. Some of these service providers may be based outside of the EEA (European Economic Area). However, if this is the case, these will be within countries that the EU has determined offer an adequate level of data protection, like the US, where personal information is protected by the EU-US Privacy Shield.
In processing a holiday booking, we may be required to disclose your personal information to public authorities such as customs and immigration, as well as credit card and fraud prevention agencies.
How we store information collected and the steps we take to protect it:
We have measures in place to protect the personal information held by us. Our websites are protected by enhanced SSL certificates. We have conducted an audit of our information storage and processing practices, including physical security measures, to guard against access to data by any unauthorised persons. Please note however that no data transmission over the internet can be considered 100% secure and as such, when you transmit any information to us, you do so at your own risk. You also have a responsibility to maintain good internet security and to notify us of any security breaches that may affect us.
We retain the information we collect for as long as necessary for the relevant purposes described in this Privacy Policy.
If you have any concerns regarding your personal information or you would like to raise a data protection complaint then please email privacy@peakretreats.com in the first instance or contact us in writing. Any complaints will be dealt with in accordance with the Data (Use and Access) Act 2025. This means we will acknowledge receipt of your complaint within 30 days of receipt. We will take appropriate steps to investigate and keep you informed, without undue delay, and we will advise you of the outcome. You can contact the Information Commissioner's Office at www.ico.org.uk
This Privacy Policy was last reviewed on 9 August 2026.
