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Business Development Executive
The Business Development Executive is responsible for generating new business leads and client enquiries for Peak Retreats to achieve growth targets. This is a part-time role for one day a week. Reporting to the Marketing Director, the Business Development Executive will develop new ways to generate enquiries, which will be serviced by the reservations team, in order to increase sales at Peak Retreats. They will contribute ideas to the development of sales strategy, identify new opportunities for growth and drive these forward.
The role requires a commercially minded, hands-on, ideas-focused individual who is as happy coming up with ideas as executing them, talking to potential new clients and passing on enquiries generated to the reservations team, ensuring the business remains competitive within the travel industry, whilst adhering to Peak Retreats’ core values.
Peak Retreats is an award-winning employee-owned tour operator specialising in the French Alps.
Key responsibilities
Business development & sales strategy
Proactively identify, develop and implement new ideas and opportunities to boost sales, increase enquiries and drive business growth.
Generate new enquiries to be serviced by the reservations team.
Find new customer segments that align with our strategy and pursue these to generate enquiries.
Experiment with the use of different methods to find new clients (i.e. LinkedIn)
Use customer personas to reach out to potential new clients
Develop and take ownership of Peak Retreats' Client Ambassador Scheme, helping to shape its future direction, increase engagement and generate new enquiries through customer advocacy and referrals.
Suggest ways in which the reservations team could improve their processes to drive growth.
Ensure that the new business generated aligns with our sales strategy and supports our business objectives and core values.
Work with the Directors to contribute ideas that can develop the sales strategies
Liaise with the marketing team regarding opportunities that need marketing support or opportunities they have found that require business development support.
Attend in-person events when relevant.
Keep up to date with competitor activity and industry trends as they could relate to growth
Contribute recommendations to support the ongoing development of the business
Sales performance
Deliver agreed growth targets.
Monitor sales performance, conversion rates and key sales metrics from generated enquiries to identify the most successful initiatives
Report when required to the Directors on activities undertaken and results achieved.
Customer service
Ensure consistently high standards of customer service are maintained.
Ensure that Peak Retreats’ brand voice and guidelines are used in all communications
Deliver quality enquiries to drive high booking conversion.
Relationship management
Build and maintain strong relationships with the reservations team.
Liaise closely with the marketing team to ensure sales and marketing activities are aligned and support business objectives.
Maintain effective working relationships across the business to support growth and operational success.
Reporting and business support
Provide regular reporting and insights to the Marketing Director on enquiries generated, opportunities and challenges.
Undertake additional projects and initiatives as required to support the growth and success of the business.
Helping service reservations enquiries when required.
Carry out any other duties reasonably required by the Directors.
Skills, knowledge and experience
Essential
Proven experience in developing new business in a B2C environment.
Demonstrable track record of achieving and exceeding business development targets.
Experience in driving enquiries and sales including into new customer segments
Experience analysing sales data and implementing improvements.
Strong commercial awareness and profitability focus.
Excellent communication and relationship-building abilities.
Highly proactive, self-motivated and results-driven approach.
Desirable
Experience within the travel industry
An enthusiasm for the mountains
A love of skiing
Experience working closely with marketing and reservations teams
Key behaviours
The successful candidate will demonstrate:
A proactive approach to generating enquiries and driving sales growth.
Positive energy, enthusiasm and resilience.
Commercial awareness and strategic thinking.
Excellent organisational and problem-solving skills.
A commitment to continuous improvement.
A customer-focused approach to decision-making.
Hours
This is a part-time role of one day a week (7.5 hours), initially on a six-month contract. The role can be remote, however, one day a month would be required in the Peak Retreats’ Portsmouth office.
Peak Retreats’ core values
The successful candidate will be aligned with Peak Retreats’ core values, which are:
We go beyond
We care like owners
We know our stuff and are passionate about it
We are approachable
We make clients feel special
Key performance indicators (KPIs)
Number of qualified enquiries* generated through business development activity
Number of new opportunities identified and tested.
Delivery of agreed business development initiatives.
* that is those that are from new prospective clients that are within our target market, are actively planning a ski holiday, have requested a quote or availability, and have provided contact details.
What we offer
Flexible working arrangements
Familiarisation trips to the French Alps
Work for an employee-owned company where your individual contribution is valued
28 days annual leave per year (pro rata), increasing up to 33 days with service plus your birthday off from day one
About us
Peak Retreats is an award-winning employee-owned holiday company specialising in the rench Alps. We feature over 70 ski resorts and 16 resorts for summer holidays in the French Alps, from unspoilt traditional villages to lively mountain resorts. Peak Retreats won the Telegraph Travel award for Best Ski Operator for the third consecutive time in 2025, having won it 2023 and in 2019, was the recipient of The Times Travel Editor's Award 2018, and has been voted Best Ski Company in Guardian and Observer Travel Awards multiple times. Peak Retreats also won Best Family Ski Operator in the Family Traveller Awards in 2018 and was Highly Commended for Family Ski Holidays in the new Family Traveller awards in 2026.
How to apply
If you feel you have the right experience and skills and would like to apply for this position, please email Nicola Moss nicola@peakretreats.co.uk, telling us why you feel you are the candidate we are looking for. Please also attach your full current CV. Applications close at 23:59 on Sunday 15th November 2026.
