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The French Alps ski specialist

Peak Retreats is now employee-owned

Thursday, 04, September, 2025

We are proud to announce that we have become employee-owned.

Peak Retreats has become the first ski company in the UK to be employee-owned.

Putting our passionate, experienced and dedicated team at the heart of the business, this will allow them to develop, innovate and evolve the company, with a real stake in its future.

Peak Retreats was founded in 2002 by Xavier Schouller and Nathalie Soma, with Olivier Lepoureau joining in 2005. The founders have now transferred their ownership to an Employee Ownership Trust (EOT) which ensures the preservation of the company’s values and culture as we look to an exciting future.

Xavier, Nathalie and Olivier will remain in the business ensuring a smooth transition, with senior management stepping up as Directors. Alison Willis becomes Managing Director, Nicola Moss, Marketing Director, and Tim Reed, Sales Director. Nathalie Soma stays on as a Director, completing the senior leadership team. 

New Peak Retreats Directors Tim Reed, Alison Willis, Nicola Moss

Tim Reed, Alison Willis and Nicola Moss

“One of the reasons we chose to go down this route, as we thought about succession, is the confidence we have in knowing that Peak Retreats is going to continue to be run by people who truly care about it and will look after what we have built. This means continuity in our approach to clients, to delivering exceptional customer service, sharing our experience and developing new product.” Xavier Schouller, Peak Retreats Founder
“Transitioning to this new model allows us to retain the values that have underpinned our success so far; that is long-term relationships with suppliers, a commitment to our team (many of whom have been part of Peak Retreats for over 10 years) and a desire to offer something different and unique to the market, from genuine personal service to really knowing our product inside out.” Alison Willis, Peak Retreats Managing Director

Though we are the first ski holiday company to become employee-owned, we join a community of employee-owned businesses that includes John Lewis Partnership, Riverford Organic Farmers and Go Ape.

“Congratulations to Peak Retreats on making the move to employee ownership. They’re joining a rapidly expanding sector that’s statistically shown to have positive social, community, and environmental impacts. Transitioning is a commitment to a better way of working, and Peak Retreats is helping grow a sector into a larger and more vital part of the UK economy.” James de la Vingne, Chief Executive of the eoa

What does this mean for our clients?

In short, it’s business as usual at Peak Retreats. You’ll still receive the same personal service, expert advice, and handpicked ski holidays that we’re known for. Our long-standing relationships with suppliers remain strong, and our commitment to offering authentic, experience-rich holidays to the French Alps hasn’t changed.

The key difference? You’ll now be booking with a company where the team has a real stake in its future. That means the people you speak to are even more invested in delivering the exceptional service and attention to detail that Peak Retreats is built on.

Book your ski holiday with our employee owners

All our employees, including our lovely reservations team are now employee owners. If you’d like to have a chat with them about your next ski or summer mountain holiday, please give us a call on 023 9283 9310 or email reservations@peakretreats.co.uk.

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